I provided strategic design leadership across multidisciplinary projects, directing both the creative vision and execution to ensure alignment with client goals, timelines, scope, and budget. Working closely with internal stakeholders and external partners, I delivered cohesive visual solutions across a range of media.

My work included developing impactful environmental graphics, print materials, signage, and promotional items, guiding clients through every phase—from initial concept and design reviews to production, installation, and post-occupancy evaluation.

I played a key role in concept development, creating mood boards and visual explorations that established the creative direction and identified emerging design trends. Additionally, I led corporate branding initiatives, shaping visual strategy and building unified brand guidelines to strengthen organizational identity and consistency across all touchpoints.